Research led human-centric strategy and implementation for your CSR initiatives

Delivering sustainable, high impact outcomes for the social sector and corporates

Community events and best-of-class practices for partner network training needs

Powerful brand identities and digital footprints for the social sector

Impactful design for sustainability reports based on global frameworks

Who We Are

According to an ancient Eastern belief, an invisible red thread connects those whose lives we are destined to impact. It is believed that these threads may stretch or tangle but will never break. The myth of the red string is a way to understand our diverse connections and encounters as predetermined. A scarlet tapestry whose threads are given to us when we are born, which we knit ourselves and are not random triumphs or accidents.
At idstats research, we believe that while each of us joins the world with invisible red threads. As individuals, the choice of knitting more meaningful weaves to create social impact lies within us. And so, Red Thread CSR was born; to enable and empower NGOs, corporates and social enterprises to weave richer tapestries for maximum social impact. We curate and map needs, design, and implement community programs through research, branding, governance, and skill development.

Our Mission

We support and help our partners address society's most important challenges and opportunities, while building the next generation of socially conscious leaders.

Our Vision

We help corporates, NGOs and social enterprises achieve their goals through high impact consulting and design assignments. We do this through a range of services that include Research, Design, CSR and Sustainability Design, Sustainability Reporting and Training Programmes in addition to providing a Partner Network.

Our Services


Research and Impact Assessment

Research is pivotal to understanding the needs of your consumers and assessing outcomes. We canalso help you analyse and draw insights from digital data, primary research, and the programmedata you have collected. We help you curate and use this data to create grant proposals, evaluations, fiscal monitoring, resource allocation as well as project planning. We do this keeping your sustainability goals and carbon footprint in focus.


Training and Brainstorming Workshops

We leverage our extensive domain expertise and library of knowledge areas to build exciting and engaging training and brainstorming workshop sessions for you. The workshops include pro-bono training in the areas of needs assessment, driving sustainable outcomes, digital marketing, design thinking, the nuts and bolts of market research and impact assessment sessions.


Networking, Advocacy and Sustainability Living

Working on principles of shared responsibility, RedThread CSR works with a vision to help people adopt a sustainable and conscious lifestyle. Towards this we have partnered with Action Impact to build awareness for a variety of SDG goals like sustainable production and consumption, urbanagriculture and building an inclusive society.

  Sectors We Serve


Past Works

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Unilever Sustainability
Living Program

Business Challenge: As a part of the Unilever Sustainability Living Program; Unilever wished to craft the USLP strategy for one of its global personal care brands that had its footprint in in Brazil, India and the Philippines. Towards this end it selected idstats team as it partner for the needs assessment and strategy partner.
Methodology: The idstats team as a part of its red thread initiative partnered the UL brand to undertake the following across Brazil, Philippines and India. The research was undertaken and included the following phases: • Secondary research• Expert immersions• Qualitative consumer interviews • Quantitative consumer surveys and two stakeholder workshops:1. A holistic mapping of needs of the proposed beneficiaries2. Design USLP strategy3. Select partners for implementation.
Outcome: The findings of the research was used to define brand sustainability living strategy and get partners to support in grass root activities. The insights were also used to evolve market specific brand communication strategy.

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Brewing a Better World sustainability strategy

Business Challenge: APB Singapore is committed to our Brewing a Better World sustainability strategy. As a part of its six pillars, strategy idstats was tasked to undertake a baseline study to understand awareness of ‘sustainability and related concepts’ amongst Singaporeans and measure the impact of recent sustainability initiatives by its leading beer brand.
Methodology: The idstats team as a part of its red thread initiative conducted qualitative and quantitative research to fulfill the research mandate results.

Outcome: The findings of the research was used to design and measure impact of the brand sustainability campaign. While, the research logistics were manageable, the key challenge was to isolate the impact of the sustainability campaign; despite significant spends on brand thematic campaigns. To resolve this challenge fieldwork was undertaken continuously over a few weeks and relevant modelling frameworks were used to tease apart the impact.

Contact Us


31 Rochester Drive,Level 24,Singapore 138637


+65 6808 8760+65 6809 2001gro.statsdi%40yriuqne

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