About Us

Red thread CSR is an initiative that seeks to provide strategy, design and impact assessment and sustainability reporting services to Do Good Organizations or Purpose Led Organization. The initiative is the brainchild of Anila Shrivastava and Shonali Madapa, who have more than 5 decades of cumulative experience in building strategy for purpose-led brands, building experiences to deliver on strategy and implementing partnerships and strategy to drive impact.
They are motivated by the knowledge that many Do Good Organzations or Purpose Led Organizations often lack the resources to invest in strategy, design, learning and implementing the best-of-class sustainability strategies. To address this gap, they have conceptualized the Red Thread initiative.


Anila Shrivastava

Anila Shrivastava has 20+ years global experience in market
research & insight (with 10 years spent in South East Asia),
and is the founder of idstats Research & Consulting. idstats
Research specializes in using explicit, implicit and analytics
to fuel growth and design change for its clients. She is also a
sustainability specialist who is committed to supporting
corporates, NGO's /social enterprises to assess ESG risk and
opportunities through the Red Thread CSR @idstats initiative.

She is passionate about youth empowerment (Action Impact
Pte Ltd). Currently leverages gamification to help youth
enhance their sustainability consciousness.

She is also a part of the MRSS Executive Committee and an
Adjunct Lecturer at Republic Polytechnic.