Business Challenge: As a part of the Unilever Sustainability Living Program; Unilever wished to craft the USLP strategy for one of its global personal care brands that had its footprint in in Brazil, India and the Philippines. Towards this end it selected idstats team as it partner for the needs assessment and strategy partner.
Methodology: The idstats team as a part of its red thread initiative partnered the UL brand to undertake the following across Brazil, Philippines and India. The research was undertaken and included the following phases: • Secondary research• Expert immersions• Qualitative consumer interviews • Quantitative consumer surveys and two stakeholder workshops:1. A holistic mapping of needs of the proposed beneficiaries2. Design USLP strategy3. Select partners for implementation.
Outcome: The findings of the research was used to define brand sustainability living strategy and get partners to support in grass root activities. The insights were also used to evolve market specific brand communication strategy.
Business Challenge: APB Singapore is committed to our Brewing a Better World sustainability strategy. As a part of its six pillars, strategy idstats was tasked to undertake a baseline study to understand awareness of ‘sustainability and related concepts’ amongst Singaporeans and measure the impact of recent sustainability initiatives by its leading beer brand.
Methodology: The idstats team as a part of its red thread initiative conducted qualitative and quantitative research to fulfill the research mandate results.
Outcome: The findings of the research was used to design and measure impact of the brand sustainability campaign. While, the research logistics were manageable, the key challenge was to isolate the impact of the sustainability campaign; despite significant spends on brand thematic campaigns. To resolve this challenge fieldwork was undertaken continuously over a few weeks and relevant modelling frameworks were used to tease apart the impact.